Masterclass · First Edition
From AI mandate to strategy that holds.
A curated half-day masterclass for strategy and transformation leaders who have an AI mandate and now need structured orientation to turn that mandate into a strategy that actually works.
Application instead of booking — curated selection.
- Format
- 3.5 hours
- When
- regularly in Berlin
- Group
- 9–12 participants
- Tuition
- € 2,400 excl. VAT
Includes a 45-minute Strategy Sparring Call with Kenza Ait Si Abbou.
The Mandate
You have the mandate. What you're missing isn't information.
The board has decided: AI is a priority. You're expected to deliver. And suddenly your desk is full of:
- 01
- Pilot proposals from ten different functions, all marked “urgent”.
- 02
- Tool demos so convincing that nothing remains clear.
- 03
- Consulting offers that raise more questions than they answer.
- 04
- Pressure to show visible success — without taking any risk.
The actual problem isn't a lack of options. It's the lack of an architecture you can use to organize, prioritize, and explain those options to the board.
What you take away
What you take away from this half-day
- 01A strategy architecture.
- You understand the building blocks of a viable AI strategy and where your organization stands today.
- 02A prioritization framework.
- Working with a real-world case study, you apply a use-case prioritization framework that Kenza developed for ESMT Berlin and tested with executives. You take it home as a tool you can use the next day.
- 03A Strategy Sparring Call.
- Within 14 days of the masterclass, Kenza spends 45 minutes with you 1:1 — on your specific situation, your next steps, your open questions.
The Program
The modules of the masterclass
Module 01
Strategy Architecture
What separates a real AI strategy from a list of good ideas? Which building blocks need to be in place so that the board, function leads, and IT all pull in the same direction? You learn what an AI strategy is — and what only goes by that name.
Module 02
Maturity Self-Assessment
You position your own organization across five dimensions: IT/Tech, Data, Organization, Governance, and Culture. An honest stocktake and a discussion with other strategy leaders who face similar questions.
Module 03
Use-Case Prioritization
Working through a real, anonymized case, you prioritize a portfolio of AI initiatives as a group. You then apply the framework to your own use cases. You leave with the tool, ready for immediate use.
Module 04
Your 90-Day Plan
How do you translate the day's insights into a concrete plan for your own organization? Three actions for the next 90 days — diagnose, structure, activate.
Who shapes this format
Kenza Ait Si Abbou
Founder · Scailers
Kenza Ait Si Abbou is the founder of Scailers, a Berlin-based AI strategy advisory firm. Before founding Scailers, she served as CTO at Fiege and as an Executive at IBM and Deutsche Telekom, among others. She lectured at ESMT Berlin, is a Spiegel-bestselling author on emotional AI, and one of the most prominent German voices at the intersection of AI, business, and society.
In her advisory work, she supports boards and strategy teams in corporations and the upper Mittelstand — from the first strategy architecture to operational implementation.
Fit
Who this masterclass is for
Right for you if:
- You hold strategy, transformation, or innovation responsibility.
- You work in an organization with 1,000+ employees.
- You have an active AI mandate or are about to receive one.
- You prefer a structured approach over a tour of tools.
Not right if:
- You're looking for a technical introduction to AI models.
- You're a vendor, consultant, or trainer looking for content.
- You don't yet have a strategic context for the question.
The Process
How the application works
Seats are not sold, they are awarded. The application form takes five minutes.
Background: The homogeneity of the group is critical to the quality of the discussion. That's why we work with a light filter to ensure all participants are at a comparable maturity level.
FAQ
Frequently asked questions
Application
An architecture. A tool. A sparring partner.
Apply for the First Edition of the AI Strategy by Design Masterclass. Regularly in Berlin. 9–12 seats.
- Format
- 3.5 hours
- When
- regularly in Berlin
- Group
- 9–12 participants
- Tuition
- € 2,400 excl. VAT
Includes a 45-minute Strategy Sparring Call with Kenza Ait Si Abbou.
Application
Application · AI Strategy by Design
Thank you for applying. The following questions help us put together a homogeneous group where substantial discussion can take place. Please take five minutes — we'll get back to you shortly.